Audience Analysis:
Katy is 23 and is newly engaged. She recently graduated from Dixie State University and has started a new job. She wants to have an elegant engagement party to celebrate with her family and friends, but she doesn't have the time to coordinate a party. Since she is now out of college and working full time, she is able to afford catering. Katy also loves browsing Pinterest in her spare time and has several different ideas for themed parties that she would like to celebrate her engagement.
Marlene is 62, with three granddaughters that are ages 5, 8, and 10. She has two houses, one in Sandy, Utah and one in St. George, Utah. During the winter, Marlene lives in St. George. In a few weeks, Marlene's granddaughters are coming to visit from northern Utah and she wants to have a special event planned for them. The girls love the movie Frozen, so Marlene would like to surprise them with a themed party. Marlene's husband owns several profitable businesses in northern Utah and has an expendable income to spend entertaining her granddaughters while they visit for winter break.
Dave is 49, and has a daughter that is turning 16 in a month. His daughter is really excited for this birthday and wants to celebrate with several friends from school. She loves anything themed mermaid and the ocean. Dave's work party a few months ago was catered by a business that had a fun theme that everyone in the office enjoyed; he is looking for a similar setup for his daughter's birthday.
Since Dave works full time in the corporate world, he wants to hire someone that will communicate well with his daughter and design a party that she will be happy with.
Breakdown of our Assignment
Our group chose to give a new look to a special event catering business called Epiphany. It specializes in birthdays, weddings, parties and other special events like gender reveals.
Hailey created our logo with a distinctive and memorable font so as not to be forgotten easily.
We wanted a simple design with a flair of elegance. The design selected is to give the message of simplifying life by ordering out for a product with a little extra class.
The market we purpose to target consists of upper middle class established homes or businesses looking for something just a little extra for that special event or party.
Our publicity campaign consists of a press release that could go into a local paper. In addition to the press release Nick has also produced a more formal brochure that could be placed in business reception areas or at an expo booth display or places where our target group may frequent.
Hailey has also created a beautiful business card with enough pragnanz to be simple but to send a very clear message with the essential information.
There is nothing like a taste of the goodness for a real soft sell. Roxie put together flags with our logo to go on top of sample cupcakes. There is nothing like the real thing to push a client over the top to make a decision to make an order for their next party.
Aaron put together our website. He used the natural wood which brings warmth and a feeling of fresh baked goods. The timelessness and beauty of wood ties into our overall theme of elegance and simplicity.
